New BMW Site Aligns .bmw TLD With the Company’s Future
With every .brand that is launched onto the web, the industry watches closely to examine their strategy, analyse their success and evaluate whether the approach can be replicated and learned from. We’ve seen a wide range of launch strategies in recent months, from the full transition of www.barclays.com to www.home.barclays, to the BNP Paribas online banking sites, to the promotional site www.play.afl for the Australian Football League (AFL). By launching home pages, major commerce platforms or significant promotional and initiative-based sites on .brand domain names, these organisations are making a…
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