Who’s in charge of digital?
Only 6% of companies have appointed a Chief Digital Officer to chart a course for digital transformation, according to PwC’s 2015 Chief Digital Officer Study. The problem isn’t the lack of CDOs, but the scarcity of digital leadership. Overhauling an organization for the digital age is a daunting task. This leader must oversee the transition of operations, sales and marketing, systems, and production — along with the internal corporate culture and in some cases the company’s products and services. Some corporations have a CIO or maybe a CMO who is taking charge…
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