Frustrated by Ad Blocking? Create Better Content
Digital advertising is at a crossroads. The two headed monster of ad blocking and allegations of click fraud have put advertisers and publishers more than a little on edge. At stake are the prevailing economics of the internet, and at risk is nothing less than any entity that relies on the trafficking and trade of digital advertising. Which is to say, publishers, ad networks, ad tech infrastructure providers and brands that rely on digital advertising to generate revenue—and, to an extent, anyone who benefits from the consumption of free content.…
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