Adobe and IBM are on top for enterprise digital marketing platforms, but Oracle and Salesforce increasingly threaten
A new report by global analyst firm Ovum has found Adobe to be the overall market leader for digital marketing platforms, followed closely by IBM, Oracle, and Salesforce. SAS and Teradata are the market challengers and new market entrant Marketo is a follower. These vendors share three-quarters of the annual US$5bn global market spend on digital marketing platforms. London, July 29, 2015 –In product technology, many vendors still lack an integrated e-commerce proposition and have underinvested in social media capabilities such as social collaboration, social network integration, and the capture…
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