Author: enews

Implementing a customer relationship management (CRM) system is no proverbial walk in the park. The failure rate for CRM adoption hovers between 47 percent and 70 percent, according to analysts. To be a part of the minority of businesses that do succeed in their CRM initiative, following best practices is crucial. What to Do and What Not to Do  1. Don’t Lump All of Your Customers Together: Instead, Focus Only on the Best Ones. Chances are, if you’re implementing a CRM system, you’re looking to adopt a customer-centric approach to business. If that’s…

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It’s that time of year again! Well not really, but it’s that time of my career at least. For those of you keeping track I’ve been at EMC now for a bit over 4 years. I was part of the vSpecialist team for 3 years, and last year around this time I moved into the Office of the CTO (and from Stockholm to Boston with my wife). I’m now moving to yet another interesting opportunity within EMC, but perhaps not a role traditionally associated with EMC. I’m sure you all have…

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Swiss watchmaking company Swatch has decided that it wants to get into the smartwatch business after all. In an interview with Bloomberg, company CEO Nick Hayek said that his company will be going head-to-head with Apple when the Apple Watch launches in April. If Hayek’s claims about the device’s capabilities are right, it seems like it will be an interesting competitor to the other smartwatches now on the market or coming soon. Hayek said that it will connect to the internet, but won’t require a charge. The as-yet-unnamed device will be compatible with Android…

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Companies look to IT to develop systems to improve the relationships with their customers. Yet when it comes to building relationships with the rest of the business, IT often seems to be out in the cold. Isn’t it ironic? Developers build and enhance CRM systems so that companies can track every customer interaction. The CRM system can know what products a customer has purchased and what offers he has been given. It can be aware of how the customer prefers to interact and a bit about his decision-making process. The…

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If Microsoft’s General Counsel has his way, 2015 will be a “year for solutions” when it comes to the intersection of the internet and international law. Brad Smith told an audience at a an event organized by the Center for European Policy Studies in Brussels, Belgium that the regulations governing how internet companies handle user privacy and government requests for data are woefully outdated and ready for a refresh. “Here in Europe the data protection directive was written mostly in the early 1990s, when I spent seven years living and working here…

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A financial website unexpectedly changed its log-in process and revealed a paper-thin commitment to the narrative of online security. …  … Security controls are only helpful when the users and the service agree on what they mean. In this case, a financial services company’s customers must ignore the fact that the new log-in prompt does exactly what the old system vehemently warned them against.  Image: Paco Hope  Verifying a site vs. verifying the purchaser of a certificate In the past, their login prompt used personalized security images. Customers would select…

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Google Glass failed at marketing rule number one, ride the hype and sell to your customers while your product is still hot. Believe it or not, Google announced Glass almost two years ago in April 2013, with thunderous applause and put itself well ahead of the game in the wearable tech scene. But, this was followed by an extremely slow and staggered roll-out that allowed a small select few z-list celebrities and developers to get their hands on it. BIG MISTAKE. Now you would think that Google would have learnt…

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