Travel by Numbers
Sophisticated mathematical algorithms are transforming the way consumers choose and use vacations – by allowing travel promoters to tap into the social pulse and subtler consumer preferences, and serve up increasingly personalized recommendations. The travel industry is currently alight with technology activity – particularly in the area of mobile apps, and even more so where these intersect with consumers’ shown preferences and social commentary. It reflects a shift in the way people choose and report back on holidays, which has largely moved online and gone mobile. In research conducted in…
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