Consumers want to stream content to their TVs
Consumers’desire to stream video content on TV screens will drive content device purchases, Council For Research Excellence studies suggest. The most important determining factor among consumers in purchasing a new TV or video device is the ability for it to connect to the internet and stream content, a just-released study has found. Smart TVs were selected by the majority of households participating in the qualitative study, an acceleration ethnography designed to help determine consumers’ likely future video-device purchases, conducted for the Council for Research Excellence (CRE) by GfK. The acceleration…
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