New IDC Tech Marketing Barometer Study Finds Marketers Are Optimistic About Budget Growth – Led by 3rd Platform Companies

In a recent survey of senior marketers at technology companies, International Data Corporation’s (IDC) CMO Advisory Service found that two-thirds are expecting budget increases for 2014. Additionally, IDC forecasts that marketing budgets within the technology industry will increase 1.5-2.5% overall in 2014. Third Platform companies – those with revenue primarily from cloud, social, mobile, and Big Data and analytics technologies – will see marketing budget increases that are six times greater than the rest of the industry, increasing their marketing spending between 8 and 12%. Despite the projected gains, the…

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Nadella to take center stage on Microsoft earnings call

All eyes and ears will be on Satya Nadella, now in his third month as CEO, on his first appearance on the Microsoft earnings call. It’s not exactly a shocker that Satya Nadella will anchor Microsoft’s third-quarter earnings call Thursday, but folks will be listening carefully to what he has to say — expecting him to hold fast to his broad strategy of device independence, as long as those devices hook into Microsoft’s Azure cloud. His predecessor, Steve Ballmer, was not a fixture on these calls. As one insider put it, the former CEO…

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Cyber attacks on European cloud providers rise

Report finds nearly half of providers subjected to brute force attacks from criminals Attacks against cloud platforms and their providers are on the rise, according to a recently published report. The research, carried out by Alert Logic, shows cloud hosting provider (CHP) environments saw a significant increase in action, with brute force attacks climbing from 30 per cent to 44 per cent of customers, and vulnerability scans increasing from 27 per cent to 44 per cent. It said these kinds of attacks have historically been far more likely to target…

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Cloud-based ERP customers stuck in the slow lane

ERP is moving to cloud: we all know this and the vendors certainly know. Hang on … no-one’s told the users Back in February I caused a bit of stir in the small pond of enterprise software industry analysts following a chin-wag with Kirill Tatarinov, Microsoft’s EVP of its Business Solutions Division. During the conversation, Tatarinov made the bold statement that: “No-one has done cloud ERP …Point me at a serious organisation that runs end-to-end ERP in the cloud.” As I wrote then, I believe Tatarinov misspoke and that much…

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Ecoregister – a national electronic database for improved access to environmental information

Citizens in Serbia have gained a new electronic database, which provides quick, easy and simple way to learn about the documents related to the field of environment that are possessed by different institutions, enterprises and organizations in the country, as well as how to gain access to such documents.   The database was named “Ecoregister”, or the “National Metaregister for Environmental Information”, and it can be accessed on the Internet at the following address: www.ekoregistаr.sepа.gov.rs . Ecoregister represents at the same time an electronic database and a portal to the existing databases…

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Who Should Pay To Keep The Internet’s Locks Secure?

The encryption code unlocked by the Heartbleed bug last week provided vital security for some of the most widely used websites on the Internet. Fortune 1000 companies rely on the open source code for their core business. But it turns out no one is paying for it. The software that got infected — and later fixed — is OpenSSL. It’s supposed to be the really safe, secure road on the Internet superhighway, where messages get encrypted and sent between users and servers. But the recent bug was like a gaping pothole. The volunteer team…

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VMware unveils cloud-based DR service

Allows customers to automatically replicate infrastructure in one of VMware datacentres VMware has launched Disaster-Recovery-as-a-Service from its vCloud Hybrid Service’s five datacentres. The will enable end users to access a disaster recover service to protect them from on-premise failures. VMware vCloud Hybrid Service – Disaster Recovery will cost firms $835 a month including 1TB of storage with 10GHz vCPU and 20GB of vRAM (in a mult-tenant configuration). VMware said the low price meant customers could avoid owning tertiary datacentres for DR purposes and would also protect applications that were previously vulnerable…

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E-Notebook: Click Instead of Pen

Education There was a time when pupils used a pen to enter sentences, essays, mathematical formulas into their notebooks – now they can directly enter tables, images, and even links to videos into an electronic workbook. Instead of using pocket or rucksack, children carry an online notebook in their mobile phone, tablet or computer, and they can access it no matter where they are. In some schools, teaching using electronic notebook has already become a regular occurrence, and the teachers have become used to communicating with students in this way.…

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Calculating ROI for CRM

What if Jerry Maguire had used a customer relationship management (CRM) system? Let’s hop in the time machine as we go back to that infamous Tom Cruise movie. Remember how Tom—I mean Jerry—gets fired by Bob Sugar, and then both men run to their offices to secure as many clients as possible? Jerry starts his own firm with the one and only client he could save. After many months of “help me, help you,” his business finally gets its legs. Would CRM have made a difference? As the late, great, Dicky Fox…

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Network Trailblazer: A Conversation with Lakshmi Rebecca

Interview The host of India’s popular online chat show, Chai with Lakshmi, talks about technology and her focus on “people making a difference.” She’s the face behind Chai with Lakshmi, an online chat show about people and ideas shaping India for the future. Former model, marketing consultant and social worker Lakshmi Rebecca started the show in 2011, at age 30. Since then, her YouTube-only show has had over 110 ‘webisodes’ and 2.8 million views, mostly from within India, and has won several awards. This girl from Hyderabad grew up in Chennai, studied…

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