New IDC Tech Marketing Barometer Study Finds Marketers Are Optimistic About Budget Growth – Led by 3rd Platform Companies
In a recent survey of senior marketers at technology companies, International Data Corporation’s (IDC) CMO Advisory Service found that two-thirds are expecting budget increases for 2014. Additionally, IDC forecasts that marketing budgets within the technology industry will increase 1.5-2.5% overall in 2014. Third Platform companies – those with revenue primarily from cloud, social, mobile, and Big Data and analytics technologies – will see marketing budget increases that are six times greater than the rest of the industry, increasing their marketing spending between 8 and 12%. Despite the projected gains, the…
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