Data: The new currency for business
If you’re not exploiting data to its full potential you’ll soon find yourself broke, down and out in the corporate world. Revenue has always been an accurate measure of business success. The number of pounds, Euros, dollars – or your currency of choice – added to the bottom line denoted your exact status in business terms. Those with big bank balances had more money to invest and spend on attracting and retaining customers. Special offers could be marketed and customer loyalty gained as a result. Those that struggled financially could…
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