Gartner Says European CRM Budgets Remain Strong Despite Economic Uncertainty
Lack of a Clearly Defined CRM Strategy is the Biggest Threat to Successful Customer Initiatives. CRM Trends to Be Discussed at the EMEA Customer Strategies &Technology Summit 2014, April 28-29 in London Despite continuing economic uncertainty, customer relationship management (CRM) budgets remain strong, according to a recent survey of European organizations by Gartner, Inc. The survey found that 50 percent of the 102 respondents planned to increase spending on CRM initiatives in 2014, with an average increase of 2.5 percent over 2013 budgets (see Figure 1). The survey, conducted in…
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