5 CRM Features Essential for Managing the Customer Experience
The more sophisticated the customer, the more sophisticated the customer relationship management (CRM) system needs to be. Today’s Gen X customers are less likely to spend unless state-of-the-art technologies support the procurement and acquisition process. Emotional, optimistic, and endowed with leadership qualities, Gen X shoppers represent the new onslaught of consumers who take the helm in evaluating, recommending, and even testing products before they approve the payment. Economic Impacts A weak economy only heightens the awareness of consumers looking to optimize their spending. Take the perspective of a business regulating prices based…
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