How much will you spend for good data ?
I have the privilege of occasionally meeting with folks from our sales and marketing teams along with solutions engineers to discuss the sales cycle, past deals, or deals that are in the offing. As is often the case, there are many opinions on how deals should be examined, deconstructed and the opportunity positioned. You could think of it as a calculated gamble that you will do business but it can be a little less scientific and a little less of a matter of luck and more of a carefully constructed…
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