Telenor to acquire marketing technology firm Tapad
Telenor Group has on 29 January 2016 entered into an agreement to acquire approximately 95% of Tapad Inc., a leading marketing technology firm. The purchase price is USD 360 million, on a debt and cash-free 100% basis. The acquisition enables Telenor to take a position within the rapidly growing market for advertising technology, and secures important competence within digital marketing and analytics. (Fornebu, Norway, 1 February 2016) –Tapad, a New York-based startup, was established in 2010 by Norwegian entrepreneur Are Traasdahl, the company’s Chief Executive Officer. The company delivers unified…
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