Development of digital technology enabled the launch of new platforms and channels for communication with consumers and changed how brands connect and create value with them. Marketing universe is changing from mass markets to customer networks. New possibilities have arrived for much more emotional brand experience and 24/7 interaction via multiple channels simultaneously. Companies have exploited this opportunity by reaching for a huge auditorium of consumers on social media, fan groups and other web pages. They used paid advertisements, educational (promotive) writings and audio content. New sea of opportunities has…

This past year, I’ve been inspired by our customers, partners, government leaders and people driving change in their communities around the world.  Each of them are eager to renew growth and make a greater impact on society, but they’re faced with the realities of today’s markets and constraints. To move forward, businesses of all sizes, in every industry, are pursuing transformation with digital technology. This week, at Envision, we’re sharing our perspective of where technology is headed — its impact on society at large and on business specifically. Much of…

Microsoft CEO reveals how software bots have the potential to drastically simplify customer dealings with businesses in his keynote to the Microsoft Envision conference. Companies that want to give clients the best possible customer experience should build a bot, according to Microsoft CEO Satya Nadella. Bots are software agents that can have conversations with customers or other bots and automate tasks such as hotel booking or order delivery. In the future, these bots will greatly simplify our dealings with businesses, he said. “Think of bots that you will build as…

Uber was created in 2009 and is now known all around the world. AirBNB was created in 2008 and offers more hotel rooms than any hotel chain. What makes such companies different? They are service brokers. The job of Uber and AirBNB uses IT technology to link people together.  These companies don’t have an IT department, yet their business totally relies on information technology. Business is IT and IT is business. They worked hard at a great customer experience and developed the applications and infrastructure required behind that.    Some…

Social is a whole different breed these days. Everyone is attached to their smartphones, tablets and connected devices, and they’re staying connected 24/7. Learn how your Customer Relationship Management (CRM) software can be your company’s best social friend in the connected marketplace. The Rise of Connection According to the Deloitte 2015 Global Mobile Consumer Survey, 70 percent of consumers worldwide own smartphones, 51 percent own tablets, 14 percent own wearables and 9 percent own all three types of mobile devices. Consumer use of these devices takes up the majority of…

With every .brand that is launched onto the web, the industry watches closely to examine their strategy, analyse their success and evaluate whether the approach can be replicated and learned from. We’ve seen a wide range of launch strategies in recent months, from the full transition of www.barclays.com to www.home.barclays, to the BNP Paribas online banking sites, to the promotional site www.play.afl for the Australian Football League (AFL). By launching home pages, major commerce platforms or significant promotional and initiative-based sites on .brand domain names, these organisations are making a…

The antagonism between healthcare and cloud computing is finally coming to an end. In the survey results shared by Imprivata and Porter Research, leaders and pioneers from the healthcare segment are realizing the limitations posed by the traditional IT solutions against the collaborative offerings from cloud adoption. Cloud computing promises to step beyond EHR systems and help achieve a true collaboration among the various players in the healthcare sector from the medical practitioners, hospitals to research facilities and government. Read on as we explore the new trends in the healthcare…