Big data’s big problem? Most companies don’t realize they’re already using it
Companies are already actively using big data. They just don’t call it that. While the phrase has problems, the technology is becoming more intrinsic to business. It turns out that no one knows what the heck big data is, and about the same number of companies are actually doing anything meaningful with it, according to a new study from Dresner Advisory Services. Surprised? You shouldn’t be. After all, despite years of big data prognostication, most companies still struggle to even put little data to use. This isn’t to suggest that…
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