CRM: Clean Your Data
Data decays. That nice accurate database at the root of your CRM system will inevitably become corrupt and inaccurate over time. Incorrect entries are made, customers drop off, people change jobs or leave, and companies merge or go out of business. Slowly but surely your database becomes dirty, costing your people time and effort and your company lost opportunities. To remain useful, your data file needs to be cleaned regularly to eliminate errors, duplication and outdated information. Ideally you do this as part of day to day operations. Less, ideally,…
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