Like many global companies, EMC depends heavily on a CRM to manage sales and purchasing data about its vast global installed base. Over time, we realized that without big data analytics, this customer data was trapped inside our systems and providing limited value. EMC decided that offering analytical capabilities through a data lake architecture would substantially increase the value of this data. To get there, EMC hired Todd Forsythe, EMC Vice President, Corporate Marketing, to create the Marketing Science Lab. I spoke to Todd about why he is so excited…

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RESEARCHERS WORKING with the Central Intelligence Agency have conducted a multi-year, sustained effort to break the security of Apple’s iPhones and iPads, according to top-secret documents obtained by The Intercept. The security researchers presented their latest tactics and achievements at a secret annual gathering, called the “Jamboree,” where attendees discussed strategies for exploiting security flaws in household and commercial electronics. The conferences have spanned nearly a decade, with the first CIA-sponsored meeting taking place a year before the first iPhone was released. By targeting essential security keys used to encrypt…

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The hybrid cloud offers the best of both worlds. It combines the benefits of public cloud – agility and low costs – with the control, performance and security of the private cloud. This has huge potential to help businesses, however many still struggle to understand what a true hybrid cloud really is. With 2015 heralded as the year of the hybrid cloud and with uptake on the rise, businesses need to get on board, or else be left behind. To help, I’ve debunked the top five myths surrounding hybrid cloud below.…

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The communications industry is undergoing a massive transformation. It is so fundamental; it will affect every person and every business on the face of the planet in the next 10 to 15 years. You can look at it as the third wave, comparable with the way railroads, automobiles and planes transformed life in the 20th century. Every application of BSS/OSS will move from legacy to one global, virtual, seamless IP world, based on IP and wireless. The internet that emerged as a mass medium in the 1990s wasn’t designed for…

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  Apple Inc., which has been working secretly on a car, is pushing its team to begin production of an electric vehicle as early as 2020, people with knowledge of the matter said. (Bloomberg) –-The timeframe — automakers typically spend five to seven years developing a car — underscores the project’s aggressive goals and could set the stage for a battle for customers with Tesla Motors Inc. and General Motors Co. Both automakers are targeting a 2017 release of an electric vehicle that can go more than 200 miles on…

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New report finds that most companies undergoing a digital transformation lack appropriate support Senior executives and project leaders in Europe have heard the message loud and clear: it’s time to invest in the digital transformation of their companies. According to the newest Nimbus Ninety Digital Enterprise Trends Research, almost nine in 10 companies are either currently preparing or undertaking a digital transformation. The decision to undergo a digital transformation was sparked out of changes in customer behavior or customer expectation in over four out of five cases. Shouldn’t we then…

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 Telenor Group is launching a company-wide retail roaming initiative in a move to eliminate high and unpredictable costs for data-hungry consumers using mobile services while abroad. The company will gradually introduce roaming initiatives across the group, starting with Europe in 2015. (Fornebu/Barcelona – 3 March 2015) –“We want to encourage our customers to use data services wherever they are when on international travels.  There shouldn’t be any reason for Telenor subscribers not to use mobile data services also when they are abroad,” says Jon Fredrik Baksaas, President and CEO of…

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