Can this startup kill off the supermarket?
Farmigo, a small farm-delivered food service, has an audacious dream: It thinks it can help wipe out the likes of Kroger and Albertsons. Benzi Ronen thinks that the supermarkets’ time is up. And his company is just the thing to speed up its demise. “Our goal is to make the supermarket obsolete from a fresh perspective,” Ronen says. Farmigo, his five-year-old 30-employee startup, sells produce and other products like milk and cheese purchased directly from farmers for 10%-20% less than equivalent grocery store items. He does it by shrinking the…
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