Why is Windows Phone outselling iPhone in 24 countries?
During 2013, Windows Phone managed to overtake iPhone in 24 countries across the world. Almost all of these countries are located in Latin America, Central & Eastern Europe, Africa & Asia. Windows Phone apps are now available to more users than iOS apps in countries like India and Nigeria where a huge number of people are purchasing smartphones for the first time. The reason why Windows Phone has become popular in emerging markets is because of its lower pricing. On average, iPhones cost twice as much as Windows Phones which are equal in pricing to Android. Competitive pricing and Nokia’s…
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