Whether you’re writing a prospecting email or executing a lead generation campaign, your goal should be to simply start a conversation—giving contacts only what they need to take a small step forward on the path to purchase. We’ve all done it—sat down at the computer, crafted a prospecting or lead generation email message, and thought to ourselves,“This content is so compelling and rich with insight that there’s no way prospects will ignore it; the response rates are going to be through the roof!” Then, we click “send” and wait for…

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Hewlett-Packard hopes its focus on private clouds — and it’s investment of muscle and money in the technology — can convince enterprise IT executives that it can provide a secure way to enter the fray. Hewlett-Packard hopes its focus on private clouds — and it’s investment of muscle and money in the technology — can convince enterprise IT executives that it can provide a secure way to enter the fray. Three years after it vowed to become a major cloud vendor, HP Wednesday unveiledHelion, a set of products and services…

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How to create a safe and easy to remember password It’s World Password Day, so it’s the perfect time to see how secure your password is. Remember, just because a password is hard for you to remember, doesn’t mean that a computer won’t crack it within minutes or hours. If you take away one thing from this article, it should be this: A long, easy to remember password is better than a short, complex password. Let’s illustrate this with a couple of examples. The first from XKCD shows the complicated password “TrØub4dor&3” might appear secure, but…

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Three million smartphones were stolen in 2013, but muggings weren’t the most common form of theft, according to new research. When you hear the words “smartphone theft” you might automatically think of a drug-crazed creep hitting some unsuspecting person over the head and making off with an expensive iPhone. Sadly, that does happen, but a new survey suggests many more smartphones are stolen because their owners carelessly leave them on café tables when they pick up their morning lattes. That “Doh!” scenario – which obviously isn’t restricted to cafés – accounts for roughly…

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