Calculating ROI for CRM
What if Jerry Maguire had used a customer relationship management (CRM) system? Let’s hop in the time machine as we go back to that infamous Tom Cruise movie. Remember how Tom—I mean Jerry—gets fired by Bob Sugar, and then both men run to their offices to secure as many clients as possible? Jerry starts his own firm with the one and only client he could save. After many months of “help me, help you,” his business finally gets its legs. Would CRM have made a difference? As the late, great, Dicky Fox…
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