How Small Businesses can use Big Data
Big data. It’s a term that has grown in popularity in the past couple of years to the point that, these days, you can hardly type ‘technology’ into Google without big data showing high in the results somewhere. Many assume that big data is just for large corporations, who produce such a huge amount of data it’s created a skills gap in the people who can disseminate it. However, SMBs can benefit from big data too and this puts them, potentially, on a level playing field with the big boys. This doesn’t…
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