Author: enews

The more sophisticated the customer, the more sophisticated the customer relationship management (CRM) system needs to be. Today’s Gen X customers are less likely to spend unless state-of-the-art technologies support the procurement and acquisition process. Emotional, optimistic, and endowed with leadership qualities, Gen X shoppers represent the new onslaught of consumers who take the helm in evaluating, recommending, and even testing products before they approve the payment.  Economic Impacts  A weak economy only heightens the awareness of consumers looking to optimize their spending. Take the perspective of a business regulating prices based…

Dozens of new articles come out every day about the Internet of Things (IoT) and the possibilities that it’s bringing to light. Still, there is some confusion. What is this Internet of Things? And what, exactly, does it have to do with enterprise resource planning (ERP)? First, the easy question: the Internet of Thingsrefers to the connection between people, devices, or machines and the applications that can turn all of the data those connections generate into intelligence. Sounds complicated, doesn’t it? It is. That’s where the ERP connection to the IoT becomes paramount.…

When it comes to selecting a customer relationship management (CRM) solution, there are many different opinions about what the most important criteria should be. One way to make sure that everyone’s voice is heard is to make a prioritized list of requirements from representatives who work in marketing, sales, and customer service, because these are the people who will be working with the system. After this information has been collected, a request for proposal goes out, and then budget becomes a factor; sometimes, companies include IT in the mix to…

I had the distinct pleasure of presenting to many local CIOs and IT professionals at Evanta’s CIO Executive Summit in Boston last Tuesday.  In speaking with a variety of attendees, one common topic revolved around how we must change our conversations and working relationship with our business users. It is no surprise that today’s business leaders are faced with a trifecta of challenges – unwavering competitive pressures; shifting business and budgetary priorities; and unprecedented new technologies, such as cloud, analytics, mobility and social media.  Traditionally, we would do all we could to help,…