Etihad Airways invests in Adobe to power digital excellence
The partnership is a key enabler of the aviation group’s strategic vision to offer a superior digital service by deploying cloud-first initiatives for its businesses and its guests. With Adobe Marketing Cloud and Creative Cloud, the airline group and its partners are empowered to create a secure, cost effective and remarkable digital guest experience. Additionally, the technology will enhance the airlines’ digital marketing capabilities to provide tailored and personalised services across the globe. Adobe’s solutions will enable a superior digital experience for guests including full self-service capabilities using digital devices.…
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