Innovative CRM for Small Business
I love visiting my father-in-law at his office: it’s like visiting with the great Dicky Fox from the movie Jerry Maguire. He’s been a small businessman all of his life, ever the consummate salesman, and today—even in his 70s—he still has a bunch of new ventures that he’s knocking out. On his back credenza, running off an antiquated PC, is his customer relationship management (CRM) system. It’s not particularly innovative, except perhaps to my son, who thinks it’s neat that it’s all one color—green text on a black screen. So yes, it’s…
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