Going Vertical with CRM
According to Gartner’s latest market share report, the customer relationship management (CRM) market is worth just around $20 billion and continues to grow at double-digit rates. Part of that growth has been fueled by the expansion of cloud-based platforms and new solutions tailored for distinct industry application. SAP, one of the world leaders in enterprise software, has just launched three new industry-specific versions of their customer engagement solutions. SAP’s new versions are designed for customers in the vertical markets of insurance, utilities, and retail, and all of them are part…
Read More