Making Big Data normal with graph analysis
Social networks have transformed the Internet into a complex web of relationships. Graph analysis offers a way to understand these complex relationships. Graph analysis models are powerful enablers of fine-grained predictive modeling of human behavior as they help in identifying the likely behavior of individuals in their fuller context of groups, relationships, and influence. These models offer microscopic and detailed views of the customer experience by focusing on human actions and interactions. Graph analysis has the potential of transforming a wide range of applications in the public, private, and research…
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